This site is your best starting point for finding useful and relevant information for your MGMT 451 projects.
Use the Categories on the right to navigate to selected groups of resources. For information about public policy check both the Articles and Climate Change groups.
Questions can be directed to kranlib@purdue.edu
For articles about public policy issues PAIS International has good coverage.
QuickMBA – SWOT Analysis
The role of SWOT analysis (strengths, weaknesses, opportunities, and threats) in strategic planning, including an overview of the TOWS matrix.
QuickMBA – Positioning
Al Ries and Jack Trout popularized the concept of product positioning. This is a summary of the ideas put forth in their marketing classic, Positioning: The Battle for Your Mind.
QuickMBA: Porter’s Five Forces
Discusses the five forces, including rivalry, the threat of substitutes, buyer power, supplier power, and barriers to entry.
Investopedia: Industry Handbook
The Industry Handbook provides examples of 5-forces analysis for a selection of industries. Also has an explanation for the 5-forces model: What is Porter’s 5-Forces Analysis?
QuickMBA – Competitive Advantage
Explains the concept of competitive advantage, using a diagram to illustrate how distinctive competencies and positional advantages create superior value.
