MGMT 451 Research Resources

Welcome to the MGMT 451 Resource Site!

melpurdue — Tue, 19 Feb 2008 21:06:29 +0000

This site is your best starting point for finding useful and relevant information for your MGMT 451 projects.

Use the Categories on the right to navigate to selected groups of resources. For information about public policy check both the Articles and Climate Change groups.

Questions can be directed to kranlib@purdue.edu

Public Policy Issues

melpurdue — Mon, 29 Oct 2007 18:11:37 +0000

For articles about public policy issues PAIS International has good coverage.

SWOT Analysis

melpurdue — Mon, 01 Oct 2007 03:36:31 +0000

QuickMBA – SWOT Analysis
The role of SWOT analysis (strengths, weaknesses, opportunities, and threats) in strategic planning, including an overview of the TOWS matrix.

Positioning

melpurdue — Mon, 01 Oct 2007 03:30:06 +0000

QuickMBA – Positioning
Al Ries and Jack Trout popularized the concept of product positioning. This is a summary of the ideas put forth in their marketing classic, Positioning: The Battle for Your Mind.

Porter’s Five Forces

melpurdue — Mon, 01 Oct 2007 03:29:03 +0000

QuickMBA: Porter’s Five Forces
Discusses the five forces, including rivalry, the threat of substitutes, buyer power, supplier power, and barriers to entry.

Investopedia: Industry Handbook
The Industry Handbook provides examples of 5-forces analysis for a selection of industries. Also has an explanation for the 5-forces model: What is Porter’s 5-Forces Analysis?

Competitive Advantage

melpurdue — Mon, 01 Oct 2007 03:27:20 +0000

QuickMBA – Competitive Advantage
Explains the concept of competitive advantage, using a diagram to illustrate how distinctive competencies and positional advantages create superior value.

Finding information on specific countries

melpurdue — Mon, 01 Oct 2007 03:15:14 +0000

EIU CountryData – Country financial statistics & country outlook reports
Country Commercial Guides and Country Background Notes
- Select Globus/NTDB then scroll down to Market & Country Research

Finding climate change-related articles

melpurdue — Mon, 01 Oct 2007 03:12:00 +0000

Finding current information and recent developments

melpurdue — Mon, 01 Oct 2007 02:58:04 +0000

ABI/Inform
- Business magazines and management journal articles
Business & Company Resource Center
- Business magazines and trade magazines
Business Source Premier
- Business magazines and management journal articles
Factiva
- Business magazines, international business magazines and international newspapers
Tablebase/Business & Industry
- Trade magazines

Finding company-specific information

melpurdue — Mon, 01 Oct 2007 02:55:20 +0000

Business & Company Resource Center
- Public and private company information
- Investment analyst reports
- Company histories
Business Source Premier
- Company profiles
- SWOT analysis
Mergent Online
- Public company information/financials
- Annual reports
NetAdvantage
- Public company information/financials
- Competitor information